MG Rover

MG RoverCVL was the key adviser to Nanjing Automobile Corporation (NAC) in its acquisition of the assets of the former MG Rover Group.CVL provided

  • Advice on NAC’s UK and global strategy.
  • Advice on marketing and sales strategy.
  • Advice on legal and financial matters.
  • Constructing business plan and setting up business partnership.
  • Assisting on site management and consolidation.
  • Managing the vendor tooling collection.
  • Assisting in Setting Up New Suppliers Base.
  • Interim Management Support for NAC-MG UK Operation in Longbridge.

Following the acquisition, CVL continued to act as a consultant to NAC to develop its overall global strategy and to establish partnerships to underpin the future MG operation.

MG Rover MG Rover

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